I think others would enjoy Cutwater because it's convenient and tasty. I have friends who, like me, would also enjoy the convenience of a pre-made drink in a can. No planning or preparation needed.
My favorite thing about Cutwater Canned Cocktails is the consistent flavor in every can. I no longer have to try to get the recipe right, or buy all the products separately. The flavor is spot on as to what I'd expect to get at a bar.